For over 75 years, United Record Pressing has helped shape the sound of music history. Today, we’re proud to announce a powerful new chapter — a strategic partnership with Pheenix Alpha, one of the world’s most innovative names in both pressing and electroplating technologies.
Pressing Forward with Innovation
It’s clear that vinyl isn’t just having a moment — it’s having a movement. And staying at the forefront means continuously investing in smarter, more efficient, and more sustainable processes. This partnership allows URP to expand its in-house plating and lacquer capabilities with cutting-edge equipment from Pheenix Alpha, furthering our mission to be a true full-service vinyl partner.
Why This Matters
For our label partners, artists, and audiophile clients, this collaboration means:
- Shorter lead times thanks to faster and more reliable plating equipment.
- Higher quality output with enhanced groove fidelity and consistency.
- Expanded capacity to meet growing demand without sacrificing turnaround.
- A greener future through energy-efficient, precision-engineered technology.
TLDR; better records, made smarter.
Our Commitment to Excellence
This partnership underscores our core belief that pressing a record is more than just production — it’s a craft. And to do it right, we continually seek out best-in-class partners who share our passion for quality, precision, and progress.
Whether you’re a major label juggling campaigns or an indie artist pressing your first LP, our investment in Pheenix Alpha technology helps ensure your music is handled with the care and technical excellence it deserves.
Coming Fall 2025
The first phase of our Pheenix Alpha integration will roll out in early Fall 2025, with expanded services and capabilities launching soon after. We’ll be sharing more behind-the-scenes content in the months to come — including footage from our plating floor and exclusive interviews with our team and partners.
Stay tuned, and as always, thank you for trusting URP to bring your records to life.