URP Launches New Campaign: “America’s Original Record Pressing Company – Re-engineered for Today’s Music World”
United Record Pressing took an important step last week by hosting a marketing and video crew for a full day of filming all in-house processes, capturing the rich history and quality-supporting innovations that are usually hidden, bustling behind closed doors.
Navigating through the historic album-lined halls into the lacquer-cutting, electroplating, pressing, and art services spaces, it became clear that URP is not just resting on its laurels. A new era has taken hold at our legacy-driven plant, one where United invests in new technology and cutting-edge training to offer more for artists and labels, big and small. With this, URP strives to give artists what they need to shape their own creative stories.
With this in mind, URP has launched a new campaign inspired by tapping into our history while always remaining focused on what contemporary customers need in their vinyl pressings. We’re America’s Original Pressing Company – Re-engineered for Today’s Music World.
This campaign, visualized by the film crew last week, helps artists and labels understand how the new URP capabilities can empower them to leave an indelible mark. The journey from the studio to the listener is fraught with challenges. Delays, quality setbacks, and searching for a reliable partner can overshadow the creative process and album campaign rollout. Our campaign focuses on eliminating these all-too-common pain points to move labels and artists closer to creative success.
Reliability and Credibility
In an industry plagued by bottlenecks and uncertainties, URP guarantees a smooth, reliable process. The new URP 10-week delivery promise, coupled with step-by-step project updates from artwork submission to final assembly and shipping.
Cost and Personalization
Understanding the financial pressures on artists and labels, URP offers competitive pricing without compromising on the personal touch, sharing volume-based discounts whenever possible. Since the pandemic, we have worked tirelessly with raw material suppliers (for the few pieces of the process that aren’t already in-house) to make the process more efficient and drive down pricing, all documented by the lovely film crew.
Proudly Made in the USA
At the heart of the URP operation is a commitment to US manufacturing. Our Nashville-based facility, equipped with 24 modern presses, 30+ restored classic presses, and state-of-the-art stamper-forming, stands apart. The team showcased their recent $11 million investment in new equipment and in cellular manufacturing. Cellular manufacturing, an industry niche for URP, creates “factories within a factory” to ensure records are flawless, on time, and handled with care. Each cellular pod includes a vinyl press and four steps in the process (pressing, visual quality check, sleeving, and jacketing), making the process much more efficient.
Quality Consistency and Global Competition
Throughout the filming, we witnessed exceptional, consistent quality pressings achieved through craftsmanship and advanced technology. URP positions quality-focused controllers at each pressing machine to ensure what makes it out of the building exceeds industry standards. Certainly, this should give artists and labels confidence as they see the focus on quality at every single step of the production process.
Creative Possibilities
One of the greatest points of the tour was the ability to see, touch, and experience the array of colored vinyl samples and experiments. They showcased colors, swirls, and wavy custom effects, overloaded with creative possibilities. URP recognizes the importance of creative energy without the burden of micromanagement. Leave that to us.
On-Time, Every Time
Timeliness is crucial in the music industry, and URP prides itself on delivering on schedule. Strolling through the expansive 155,000 sq. ft. facility, we could see that time was of the essence as they efficiently processed a diverse range of nearly 40,000 daily records pressed in a single shift. URP handles high security/top secret new releases as well as catalog orders – all guaranteed on time or a 10% discount if they miss the mark. This is a remarkable guarantee, truly demonstrating the new dedication to hitting schedule requirements.
Sustainability at the Core
As North America’s only Sony Green Partner, URP is dedicated to eco-friendly vinyl production. Adhering to rigorous environmental standards, United ensures that each record is produced with a conscience.
Your music deserves to be produced by someone who understands its importance – someone who brings it to life with the same care and empathy you put into creating it. At URP, we don’t just make records; we honor your art and ensure it reaches your audience on time and at top quality.
United Record Pressing invites you to be part of a future where reliability, quality, and sustainability are not just promises but hard-wired realities. Contact the URP team to discover how we can support your journey in the music world. Embrace the fusion of tradition and innovation with URP, and let’s shape the future of YOUR vinyl together.